The Finish Line
Is Never The End

a campaign by Digitas for Honda and the Japanese Grand Prix
Intro

In October 2019, Digitas UK created a high-octane sequel to the acclaimed ‘Powered By Honda’ film released in April 2019 to celebrate Honda’s endless race to success, and return home to the Japanese Grand Prix.

“The Finish Line Is Never The End” showcased Honda’s key moments brought to life through stories of the best laps, cars and engines from F1 history and delighted international audiences on YouTube, Twitter and Instagram.

Archive F1 footage of the races was stitched together with bespoke Japanese-anime inspired animation by Mainframe. The sound of real engines was overlaid with a thundering soundtrack, inspired by Japanese Taiko drumming, by Strings & Tins. Strategy, creative direction, production and media by Digitas UK.
[Dreams]/ Powered by Honda.

Credits

Creative Director: Jonny Palmer
Chief Creative Officer: Emma De La Fosse
Lead Designer & Developer: Joseph Berry
Art Director: Ryan Timms
Copywriter: Lucy Green
Strategy Partner: James Whatley
Client Director: Jared Howe
Client Lead: Clementine Clough
Agency Producer: Emma Gilbert
Sound Design: Strings & Tins
Director/Production Co: Mainframe
Producer: Philip Archer
Lead 3D editor: Jonathan May
3D artists: Duncan Tune, Marcus
Fernandes, Roger Chiaw, Nick Lyons, Richard Payne, Diogo Dias

What People Said

MASASHI
YAMAMOTO

“This video summarises Honda’s time in F1 and shows just why the sport is part of our company DNA. We have enjoyed some success with the two Red Bull teams this year and there’s been real enthusiasm from our fans. Let’s fight together to repay their support with a great result in Suzuka.”

TOYOHARU
TANABE

“This video features several scenes that bring back good memories of my past times with Honda in F1. Now, we’d like to add to that history by working for a great result in Suzuka.”